Media Convergence

Convergence is the flow of content across multiple media platforms, the corporation between multiple media industries and the migratory behaviour of media industries and media audiences. Sound like a bit of a mouth full right? Don't worry I'll help you break it down. Convergence simply involves media industries, content and the audience. The industries accelerate the flow of media content across… Continue reading Media Convergence

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Semiotics in Advertisement

A text is something that we can obviously read and interpret, that can we woven out of words or even images. This is evident in the study of Semiotics, which is the science of signs, that allows an individual to make meaning from signs by the use of either words or images. There are three things that… Continue reading Semiotics in Advertisement