Media Convergence

Convergence is the flow of content across multiple media platforms, the corporation between multiple media industries and the migratory behaviour of media industries and media audiences.

Sound like a bit of a mouth full right? Don’t worry I’ll help you break it down.

Convergence simply involves media industries, content and the audience. The industries accelerate the flow of media content across channels to expand their revenue, and the audience are shifted from a ‘consumer’ to ‘producer’ stance. This is mainly because the status of legacy/old medias such as newspapers are being shifted to new media technologies. The main reasons for this shift from legacy medias to newer technologies is that it lowers production and distribution costs because a huge benefit of newer technologies is that there is an ability to reach a wider audience with little effort.

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Semiotics in Advertisement

A text is something that we can obviously read and interpret, that can we are woven out of words or even images. This is evident in the study of Semiotics, which is the science of signs, that allows an individual to make meaning from signs by the use of either words or images.

There are three things that can distinguish a sign, these include:

  1. The Sign, which is anything that conveys meaning from the text
  2. The Signifier, the things that give meaning to the word or image
  3. The Signified, which is what is evoked in the mind, or is the mental concept. This depends very heavily on the cultural context of the individual, like their belief structure and past experience that they have been exposed to

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Anxieties with Media Audiences

Many individuals are experiencing anxieties in relation to the media and the impact that it could possibly have the person using it. But, are these anxieties justifiable? And should we be feeling this way?


Violent video games/Violent videos = violence in children, is a very common anxiety formula that people argue. Why? Well, many people believe that if a child is playing or watching such violence they will act upon it in society. Games such as Grand theft auto, call of duty or even the Sims are a few of many video games which have a whole lot of violence attached to them, which in turn leads to a lot of controversy. This whole issue creates a ‘moral panic’, where the feeling of anxiety spread amongst society because people fear that the effects of these video games on children will corrupt or threaten society.Read More »

About the Blogger!

Hello, Hello!

I guess you guys already know some basic things about me, but because I’m starting some new BCM classes and it’s required that I introduce myself, I thought I should create a blog post that caters to the classes I’m taking!

So to kick things off, as you would have figured out by now (hopefully!) My name is Rebecca but I like to go by Bec. I’m studying at the University of Wollongong and am in my Second year of the Bachelor of Communication and Media, however due to a low ATAR (thanks to my past confused self) I didn’t get into this bachelor straight away. Because of this, I have a bit of catching up to do due to changing into my current bachelor half way through last year. But there are no worries here, since I absolutely love being at UOW it’s not that much of a big deal for me (and it’s awesome being able to talk to a variety of people from different years, so thats definitely a plus!).

I’m here at university because even though I struggled through high school, I really enjoy learning new things and overall being in a learning environment. University has become such an awesome period in my life and I don’t want it to end. From the classes and the tasks, to the people around me, everything just makes me feel connected and alive. Dare I say I feel like I belong (yes, an eye roll from everyone is quite welcome here). I’m studying in Communication and Media because I find it interesting, and I guess it’s become a part of our everyday lives so I think it’s important to understand it. I’m not sure yet what I want to be in the future or where I will end up after I have finished these classes and overall this Bachelor, but I’m hoping because I’m doing something I enjoy I’ll end up in a job that I will love going to every day (fingers crossed!).

So that’s me in a nutshell, I have a twitter account that I will be using throughout my BCM classes so if your interested and want to follow me (and see me stress myself out over all these readings I have to do) click here!

Have a great day guys!