We live in a society where we are always available and connected. It’s important to remain on top of things that happen during the day – daily news or even family and friend’s updates on social media sites. We often forget to look at social media platforms as a business, which happens to only run because we fuel it. We become the producers of these social media sites, we help them stay alive by constantly being on them and posting things about our every day, even things that should remain personal.
When using these sites, we give permission and invite these companies into our lives and days, we then give out our personal data, and that’s how they make their profit. The data captured gives third-party marketers information which they can use to determine what advertisements you would respond to or even what your next app download would be.
A great example of this is the current Pokémon Go game, where players are encouraged to hunt down Pokémon. The app uses geolocation to generate maps and place Pokémon around them, however through doing this the data that it collects is aggregated and shared through the company for “research and analysis, demographic profiling”.
In this example, information is seen as power, and these companies like Facebook, Instagram, Snapchat and even Pokémon go have a whole lot of it.
- Dayen, D. (2016) The scary way Pokémon go is making money off you. Available at: http://www.thefiscaltimes.com/Columns/2016/07/14/Scary-Way-Pok-mon-Go-Making-Money-You (Accessed: 19 August 2016).
- Document (2015) Do you understand the importance of always being connected?Available at: https://www.ipass.com/blog/do-you-understand-the-importance-of-always-being-connected/ (Accessed: 19 August 2016).