Information is Power

We live in a society where we are always available and connected. It’s important to remain on top of things that happen during the day – daily news or even family and friend’s updates on social media sites. We often forget to look at social media platforms as a business, which happens to only run because we fuel it. We become the producers of these social media sites, we help them stay alive by constantly being on them and posting things about our every day, even things that should remain personal.

When using these sites, we give permission and invite these companies into our lives and days, we then give out our personal data, and that’s how they make their profit. The data captured gives third-party marketers information which they can use to determine what advertisements you would respond to or even what your next app download would be.

A great example of this is the current Pokémon Go game, where players are encouraged to hunt down Pokémon. The app uses geolocation to generate maps and place Pokémon around them, however through doing this the data that it collects is aggregated and shared through the company for “research and analysis, demographic profiling”.

In this example, information is seen as power, and these companies like Facebook, Instagram, Snapchat and even Pokémon go have a whole lot of it.



Sources Used:


6 thoughts on “Information is Power

  1. Got a laugh out of this, it’s almost silly the amount of information that I have shared over the years online – I’m sure if someone cared enough they could find all they need to know just from information available on social media. Information is definitely power, and when you rattled off all those massive companies, it definitely made me reflect on my future willingness to give certain information out.


  2. Nice blog, love the layout.
    Just curious, i personally don’t understand the widespread concern for information sharing between entities and social or interactive media, but what is the best way to protect yourself from widespread data mining without becoming a social hermit?


  3. Nice meme!
    And Pokemon Go is a strong example of how they effectively use the Internet and user network to aggregate information and run the business. What is interesting is that users are providing them free information but having no idea about that. Because it uses the map as a base, whenever we play it, they know where we are. That thought really scared me. You may have a look at this article about Pokemon Go and our identity


  4. Interesting and informative post! I agree that we as a consumer can also become the product – just like social media sites as we are the ones feeding the machine. There is no such thing as privacy and our information as a collective can become the most powerful tool in society. Even the census carried a compulsory memo. A potential fine for refusing to give up our personal details, weird.


  5. The thought that we are now just subconsciously sharing this personal information with companies such as Snapchat, Facebook and Pokemon Go is a really scary thought – I like how you brought to light that these platforms are still hierarchical businesses rather than distributed communities. Another huge one is the retention of data by our phone providers – check it out here:


  6. Would be awesome to see some hyperlinks in your text to know where the sources you used were relevant to the post – it’s a wonderful affordance of the internet that we can link words to the place we were looking at, and it makes it a lot easier to understand where your research process fit in place with your post!
    If you are interested in reading more about Pokemon Go and the data it collects and how that can in turn be used to earn them money (even if you don’t spend a cent on the game) you should check out this article: Through the collection of data we become the labourers for the networks we use, even if we don’t get paid. That being said, most people are more than aware that this is going on behind the scenes, so my question is this: at what point does the worry of the networked surveillance outweigh ‘convenience’ of utilising these social media sites?


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