Media convergence is basically the merging of mass media like television, radio, the internet along with portable and interactive technologies through various digital media platforms. Today I will be talking about the effects that media convergence has on an audience and the power that the audience can hold in the media because of it, Enjoy!
Sources I used in this post:
- Week 5 lecture notes
- Grabinger, A. (2014)Marketing firm of record. Available at: http://alleecreative.com/blog/2014/06/13/personalize-for-your-target-audience-with-social-media/ (Accessed: 10 May 2016).
- Higgins, M.W. (2009)What is media Convergence? Available at: http://blog.distinctstudios.com/?p=429 (Accessed: 10 May 2016).