Social Media and Identity and Authenticity – Case Study

In my previous two blog posts, I have discussed self-branding, authenticity and identity in the media and in this blog post I would like to discuss these ideas through a case study as an example of what I am trying to address in my last blog posts.

The individual can present a performance of their identity to the audience where they are able to choose the best way to present the better version of themselves. These romanticised ideas can be influenced by the dominant cultural values of the self held by the audience (Code, M., 2015). Essena O’Neill is a perfect example of an individual quitting social media after becoming disillusioned with the whole process of self-branding on Instagram and bringing to light to growing sense that online and authentic personas are even less real than people dreamed (B, Speed., 2015)

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Social Media and Identity and Authenticity

As previously discussed in the last blog post, a lot of users of social media like Instagram struggle with keeping their accounts or online self-authentic due to the acts of self-branding. Goffman suggests that “people perform aspects of themselves for an audience, with both performance and audience contributing to the construction of the performers identity” (Holton, A.E. & Molyneux, L., 2017), this becomes more evident when individuals display multiple aspects of themselves through different social media platforms and curate an online presence for different audiences. Balancing their personal lives with their professional lives by creating separate media accounts or relying on a less public platform for personal content (Holton, A.E. & Molyneux, L., 2017). This can be seen in a number of instances, including university students making two profiles on social media accounts, one which is more job friendly and another for more honest and raw thoughts. So as the use of social media continues to evolve, the concept and debate of presenting our ideal selves vs our real selves have become more and more prevalent on social media platforms (Green, R.K., 2013).

Self-branding while widely taken up on social media platforms, is inherently contradictory. It prompts both authenticity and business target self-presentation (Marwick, Alice E. 2013). One could argue that these two things – authenticity and business targeted self-presentation – couldn’t exist in the same sphere as each other, and I agree. Read More »

Social Media and Self-Branding

In this blog series, I will be exploring an issue and topic which is resurfacing in today’s media and communications age. In today’s social media usage individuals are creating personas online to attract other users, companies and likes and in most cases, these types of personas don’t necessarily line up to their offline identity. This type of curation of an online brand is highlighted on social media like Instagram and Facebook, where users create aesthetic pictures on their account to market themselves and establish a self-brand and online identity. In this blog series, I will be discussing whether Instagram users are self-branding themselves authentically online and the effects that this can have on the user in three blog posts.

Self-branding is primarily a series of strategic marketing strategies that are applied to an individual and had become a common practice on social media sites like Instagram (Marwick, Alice E. 2013). Instagram has become the perfect platform for individuals due to its heavily visual and can be seen as an extension of the user – a window into their daily activities (Ganda, Madison 2014).Read More »

Reading, Writing and Planning: Final Review and Moving Forward

This week was a time for a final consultation with the tutors and a check-up on the ideas that you have towards presenting the final product. I am still wanting to work with and play with sounds or soundscapes in particular spaces and see If I can change the feeling and vibe of a space. This idea is quite challenging and is something that I have been thinking about for the last few weeks.

The consultation this week with the tutors gave me some more things to look at and think about for the project, especially in relation to how it will look as a finished product and what sounds that I want to showcase in my work. The question of whether or not my project will work with a narrative, be subverted, have closed of open sounds (being able to hear the outside sounds through the headphones or not), big or small sounds and how these connections will be made between the spaces and the sounds I am thinking about putting in them.

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On Care and Reflecting

20180615_162225This week I further brainstormed the medium of sound and wrote down what I was thinking about working on for the final project. This week I looked into what sounds I would like to use in my final project and where I would like them to be in the spaces. I also looked into what spaces I would like to use to present my final project and came up with a few that I wanted to use like the entry of the media building, the canteen and lunch space and maybe the outside courtyard. Other places like underneath the staircase were also considered as I think it would be interesting to make a smaller space in a large space.

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Game Rules

I believe that through the playtesting stages of my game I have been able to change a lot of the rules of the game to make it more user-friendly and easier to play.

My game aims to get rid of all the cards in your hand through gameplay. To do this, players must put down one card per loop while reciting the cards before they put down their own card. If players fail to recite all cards in order, the player will have to pick up the pile of cards and add them to their deck. The game’s rules will be explained more in depth below:Read More »

Screen, Projection, Display: Presenting Your Work

This week we talked about how and where we will be presenting our final projects. I found that because my work will not be presented on a screen or have a set place I didn’t really need to write my name down and fight for space like other years.

I found that this week I did a lot of research into sound mapping and working on that website that I talked about last week. Over the week I have been receiving emails from the website with information on people updating it and putting their own sounds on the map. I found myself listening to these updated sounds and further exploring the website and its contents.

This week we also had some time to sit with our original groups and talk about our projects and how far along we were with them. I ended up working with one of my group members on their project by helping them create their prototype which was a cloud made out of cotton balls while also playing around with projecting images on to it. Read More »

Play Testing Game Prototype

I believe that the game I created involves some confrontation in the gameplay and that by adding this the mechanics of the game become more interesting and dynamic to play. The confrontational elements include the action cards which are scattered throughout the deck of cards. These action cards allow for a change in gameplay while it is progressing and allow for players to play strategically with each other.

Playtesting this week turned out to go really well. I had changed my game with the suggestions from last weeks test and found that the change made a big improvement in gameplay for the players. The players commented on the fact that they enjoyed the game and it was very easy and quick to pick up. There were also some other ideas that they brought up which I was debating on including in the game but found that it would make it to complicated or long which isn’t what I wanted to do.

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Contemporary Media Arts

This week I dedicated my time to doing some work with the zoom and recording some sound to add to the website that I found last week. I ended up walking around the campus and finding some spots to record in that I found were a mixture of natural and man-made sounds. I ended up picking up two recordings which really emphasised this theme and uploaded these to the sound mapping website.

The first recording was done on the corner of the main digital media building and I ended up picking up some sounds of the trucks and cars driving passed on the road and also some natural sounds of birds in the background.

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